MGMT 5063

MGMT 5063 Week 4 Case Study on Marketing Excellence of Zara Instructions Submit answers to the Case Studies on Marketing Excellence on Zara – pp. 552-553 as a two to three page paper in APA format. Zara Case Study Managing Retailing, Wholesaling and Logistics Chapter 18 The issues/ problems/ opportunities Read more…

MGMT 5063 Week 4 Case Study on Marketing Excellence of Amazon Instructions Submit answers to the Case Studies on Marketing Excellence on Amazon – pp.522-523 as a two to three page paper in APA format. Amazon Case Study Desigining and Managing Integrated Marketing Channels Chapter 17 The issues/ problems/ opportunities Read more…

MGMT 5063 Week 4 Case Study on Marketing Excellence of Southwest Airlines Instructions Submit answers to the Case Studies on Marketing Excellence on Southwest Airlines  pp. 490-491 as a two to three page paper in APA format. Southwest Airlines Case Study Developing Pricing Strategies and Programs Chapter 16 The issues/ Read more…

MGMT 5063 Week 4 Case Study on Marketing Excellence of Apple Inc Instructions Submit answers to the Case Studies on Marketing Excellence of Apple – p. 457-458 as a two to three page paper in APA format. Apple Case Study Introducing New Market Offerings Chapter 15 The issues/ problems/ opportunities Read more…

MGMT 5063 Week 4 Midterm Exam. Explain total customer satisfaction, Discuss the concept of disintermediation and provide an example The Midterm exam covers both the lectures and chapter readings from session one through session four. The Midterm exam consists of 5 essay questions worth 20 points each. Your answers will Read more…

MGMT 5063 Week 4 Session Four Marketing Plan Assignment  Description Marketing Plan and Presentation (complete assignment is due in Session Six). Instructions for Session Four Complete your draft of the remaining sections.  Submit a copy of the draft in Canvas for instructor’s review and comments. Click here to Find all Read more…

MGMT 5063 Week 4 Discussion Question: Integrated Marketing Communications and Pricing Strategy and Marketing Channels Session Four Discussion: Integrated Marketing Communications Select a brand from the many that you observe in the marketplace. Go to its website and locate as many forms of communication as you can find. Conduct an informal Read more…

MGMT 5063 Week 2 Session Two Discussion: Consumer and Business Markets “The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors” (Kotler & Keller, 2012. p. 151). Getting into the psyche of the consumer is a primary goal of marketers. First, access the simulation link Read more…