MKT/571 Week 6 Social, Ethical and Legal Implications Assignment Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is Read more…
Marketing Communication and Brand Strategy MKT/571 Week 5 Individual Assignment Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Read more…
MKT/571 Week 5 Media Options Learning Team Assignment Purpose of Assignment The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate Read more…
MKT/571 Week 4 Price and Channel Strategy Individual Assignment Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview Read more…
MKT/571 Week 3 New Product Launch Team Assignment Purpose of Assignment Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This Read more…
Promotion and the Product Life Cycle MKT571 Week 3 Assignment Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses Read more…
Understanding Target Markets MKT/571 Week 2 Individual Assignment Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan Read more…
MKT/571 Week 2 DQ 3 Describe what you found interesting regarding this week’s DQ topics, and why Respond to at least one of the following prompts in at least two (2) paragraphs: Describe what you found interesting regarding this week’s DQ topics, and why. Describe how you will apply this Read more…
MKT/571 Week 2 DQ 2 Which company can you think of that changes the marketing mix for a product based on the target market differences? Which company can you think of that changes the marketing mix for a product based on the target market differences? For instance, while at the Read more…
MKT/571 Week 2 DQ 1Â What are your thoughts on GEN-Z spending so much time on their devices What are your thoughts on GEN-Z spending so much time on their devices that they are even texting sitting in the same room at the same table. What impact does this have for Read more…
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