MGMT 5063 Week 4 Case Study on Marketing Excellence of Amazon

Instructions

Submit answers to the Case Studies on Marketing Excellence on Amazon – pp.522-523 as a two to three page paper in APA format.

Amazon Case Study Desigining and Managing Integrated Marketing Channels Chapter 17

The issues/ problems/ opportunities must be clearly identified and analysis of stakeholders conducted where appropriate. Philippians 4:8, Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things

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Questions

  1. Why has Amazon succeeded online when so many other companies have failed?
  2. Will the Kindle revolutionize the book industry? Why or why not?
  3. What’s next for Amazon? Where else can it grow?

Course: MGMT 5063 Marketing Management
School: Southern Wesleyan University

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