MKT421

MKT/421 Final Exam (Multiple Choice 30 Questions) (Click on “BUY NOW” to Complete Purchase & Download Answers Immediately) 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit Read more…

MKT/421 Final Exam (Multiple Choice 30 Questions) (Click on “BUY NOW” to Complete Purchase & Download Answers Immediately) 1. Which of the following is true of the price equation? a) Extra fees are not part of the price equation. b) Customers are more inclined to pay additional fees than a Read more…

MKT421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager About Your Signature Assignment  Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their Read more…

MKT421 Week 4 Team Assignment: Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process Purpose of Assignment  The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing Read more…

MKT421 Week 4 Distribution Channel Article Review Individual Assignment Purpose of Assignment  A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of Read more…

MKT421 Week 3 Individual Assignment: Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment  The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services Read more…

MKT 421 Week 1 Assignment Understanding Marketing and Customer Relationships Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the Read more…

MKT 421 Week 2 Assignment Solving the Problem Five-Step Marketing Research Approach The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts Read more…