MKT421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager

MKT421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager About Your Signature Assignment  Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded Read more about MKT421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager[…]

MKT421 Week 4 Team Assignment: Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process

MKT421 Week 4 Team Assignment: Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process Purpose of Assignment  The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the Read more about MKT421 Week 4 Team Assignment: Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process[…]

MKT421 Week 4 Distribution Channel Article Review Individual Assignment

MKT421 Week 4 Distribution Channel Article Review Individual Assignment Purpose of Assignment  A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick Read more about MKT421 Week 4 Distribution Channel Article Review Individual Assignment[…]

MKT421 Week 3 Individual Assignment: Mapping the Product Life Cycle (PLC) Presentation

MKT421 Week 3 Individual Assignment: Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment  The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as Read more about MKT421 Week 3 Individual Assignment: Mapping the Product Life Cycle (PLC) Presentation[…]

MKT 421 Week 1 Assignment Understanding Marketing and Customer Relationships

MKT 421 Week 1 Assignment Understanding Marketing and Customer Relationships Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well Read more about MKT 421 Week 1 Assignment Understanding Marketing and Customer Relationships[…]

MKT 421 Week 2 Assignment Solving the Problem Five-Step Marketing Research Approach

MKT 421 Week 2 Assignment Solving the Problem Five-Step Marketing Research Approach The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to Read more about MKT 421 Week 2 Assignment Solving the Problem Five-Step Marketing Research Approach[…]