MKT421 Week 4 Team Assignment: Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process

MKT421 Week 4 Team Assignment: Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process Purpose of Assignment  The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing Read more…

MKT 421 Week 1 Assignment Understanding Marketing and Customer Relationships

MKT 421 Week 1 Assignment Understanding Marketing and Customer Relationships Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the Read more…

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