MGMT 5063 Week 4 Discussion Question: Integrated Marketing Communications and Pricing Strategy and Marketing Channels

MGMT 5063 Week 4 Discussion Question: Integrated Marketing Communications and Pricing Strategy and Marketing Channels

Session Four Discussion: Integrated Marketing Communications

  1. Select a brand from the many that you observe in the marketplace. Go to its website and locate as many forms of communication as you can find. Conduct an informal communications audit. Report on your findings. Assess the consistency of the different communications. Compare and analyze the various brands presented by your classmates in this forum.

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Session Four Discussion: Pricing Strategy and Marketing Channels

Access the following simulation that covers pricing. Based on your readings and the simulation exercise, please address the following:

  1. What are the factors involved in setting price? Provide some examples of pricing strategy from your own or another organization. What are the ethical considerations and biblical perspective involved in pricing strategies?
  2. Consider your favorite retailers and analyze how they integrated their channel systems. Do you use multiple channels from them? Explain.
  3. Discuss the wheel-of-retailing concept and apply it to any business segment you choose.

Course: MGMT 5063 Marketing Management
School: Southern Wesleyan University

  • : 31/01/2018
  • : 5
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