MGMT 5063 Week 4 Case Study on Marketing Excellence of Apple Inc

Instructions

Submit answers to the Case Studies on Marketing Excellence of Apple – p. 457-458 as a two to three page paper in APA format.

Apple Case Study Introducing New Market Offerings Chapter 15

The issues/ problems/ opportunities must be clearly identified and analysis of stakeholders conducted where appropriate. Philippians 4:8, Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things

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Questions:

  1. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect?
  2. How important was iPod to Apple’s current success? Discuss the significance of the iPhone and iPad launches to Apple’s new product development strategy.
  3. It has been a few years since Apple’s last epic innovation. What’s next for Apple? 

Course: MGMT 5063 Marketing Management
School: Southern Wesleyan University

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