MGMT 5063 Week 4 Case Study on Marketing Excellence of Southwest Airlines
Instructions
Submit answers to the Case Studies on Marketing Excellence on Southwest Airlines pp. 490-491 as a two to three page paper in APA format.
Southwest Airlines Case Study Developing Pricing Strategies and Programs Chapter 16
The issues/ problems/ opportunities must be clearly identified and analysis of stakeholders conducted where appropriate. Philippians 4:8, Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things
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Questions
- Southwest has mastered the low-price model and has the financial results to prove it. Why don’t other airlines copy Southwest’s model?
- What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit or other airlines mimic its business model?
Course: MGMT 5063 Marketing Management
School: Southern Wesleyan University
