BUS 620 Week 3 Discussion 2 Market Segmentation What are the different levels of market segmentation? BUS620 Week 3 Discussion 2 Market Segmentation What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby Read more
BUS620 Week 3 Discussion 1 Branding Nordstrom After reading the article Conservative Nordstrom to sell trendy Topshop fashions BUS620 Week 3 Discussion 1 Branding Nordstrom After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: How does this partnership fit into Nordstrom’s current brand management Read more
BUS 620 Week 2 Industry Forecasting Assignment Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis Industry Forecasting Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the Read more
BUS 620 Week 2 Discussion 2 Customer Needs Define how GE is addressing the needs of their hospital customers by the design of this Web site? Customer Needs Visit GE Healthcare In context to the major points of chapter 5, define how GE is addressing the needs of their hospital Read more
BUS 620 Week 2 Discussion 1 Buyer Behavior What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? Buyer Behavior The typical buying process consists of the following sequence of events: problem recognition, information search, Read more
BUS 620 Week 1 Assignment AmazonFresh AmazonFresh Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire for not only Read more
BUS 620 Week 1 Discussion 2 Marketing Strategies How do the elements of the marketing mix align with the four strategy categories Marketing Strategies Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past Read more
BUS 620 Week 1 Discussion 1 What is Marketing? What is your understanding of the role of marketing and the marketing management process? What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs Read more