BUS 620 Week 2 Discussion 1 Buyer Behavior What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car?

Buyer Behavior

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

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Course: BUS 620 Managerial Marketing
School: Ashford University

  • 18/07/2019
  • 15
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