BUS 620 Week 1 Discussion 1 What is Marketing? What is your understanding of the role of marketing and the marketing management process? 

BUS 620 Week 1 Discussion 1 What is Marketing? What is your understanding of the role of marketing and the marketing management process? 

What is Marketing?

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words; What is your understanding of the role of marketing and the marketing management process?

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Course: BUS 620 Managerial Marketing
School: Ashford University

  • : 18/07/2019
  • : 14

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