BUS620 Week 3 Discussion 1 Branding Nordstrom After reading the article Conservative Nordstrom to sell trendy Topshop fashions

BUS620 Week 3 Discussion 1 Branding Nordstrom After reading the article Conservative Nordstrom to sell trendy Topshop fashions

BUS620 Week 3 Discussion 1 Branding Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

  • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
  • Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

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Course: BUS 620 Managerial Marketing
School: Ashford University

  • : 01/08/2019
  • : 16

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