MKT571 Week 3 Assignment Promotion and the Product Life Cycle Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses Read more
MKT571 Week 2 Assignment Understanding Target Markets Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and Read more
MKT571 Week 1 Assignment Researching Marketing Questions Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick Read more
MKT571 Week 5 Individual Assignment: Marketing Communication and Brand Strategy Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Read more
MKT 571 Week 6 Team Assignment Career Connection – New Product Launch Marketing Plan Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team’s Marketing Plan for your new product/service. Once all previous weeks’ Read more
MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select Read more
MKT 571 Week 5 Learning Team Assignment New Product Launch Marketing Plan, Part 3 Develop a 1,400-word Communication Plan including the following: Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your Read more
MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part 2 Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team’s research: Describe the target market (audience) profiles, key buying behaviours, Read more