MKT 571 Week 5 Learning Team Assignment New Product Launch Marketing Plan, Part 3
Develop a 1,400-word Communication Plan including the following:
- Discuss the marketing communication channels available for the domestic and international markets.
- Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
- Select the communication channel that is best for marketing your product or service in the domestic and international markets.
- Discuss the reach of each communication channel.
- Cite at least three scholarly sources. Format your assignment consistent with APA guidelines.
This is a team assignment and contains 400 words only!
Course: MKT 571 Marketing
School: University of Phoenix