MKT 571 Week 5 Learning Team Assignment New Product Launch Marketing Plan, Part 3

Develop a 1,400-word Communication Plan including the following:

  • Discuss the marketing communication channels available for the domestic and international markets.
  • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
  • Select the communication channel that is best for marketing your product or service in the domestic and international markets.
  • Discuss the reach of each communication channel.
  • Cite at least three scholarly sources. Format your assignment consistent with APA guidelines.

    This is a team assignment and contains 400 words only!

Course: MKT 571 Marketing
School: University of Phoenix

  • 02/02/2017
  • 6
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