PCN-107 Topic 2 DQ 1 Some companies use Top of Mind advertising strategies to make sure a customer is constantly exposed

Some companies use Top of Mind advertising strategies to make sure a customer is constantly exposed to multiple advertisements for a product in order to increase sales ( https://lopes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=25205733&site=eds-live&scope=site ) By ensuring constant exposure, even without awareness, people are more likely to purchase that product. How would Freud explain this phenomena?

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Course: PCN-107: Introduction to Counseling Theories
School: Grand Canyon University

  • 23/07/2020
  • 12
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