MKT435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper
Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.
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Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
- How did this organization figure out what its target market wanted?
- How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
Format your paper consistent with APA guidelines.
Course: MKT435 Consumer Behavior
School: University of Phoenix