BUS 640 Week 4 Discussion 1 Strategic Behavior Oligopolies An interesting example of strategic behavior comes from a 1997 article about Microsoft’s investment in Apple

 

Strategic Behavior Oligopolies

An interesting example of strategic behavior comes from a 1997 article about Microsoft’s investment in Apple (New Straits Times, 1997). The article is included in the Required Readings list. Facing tough anti-trust scrutiny from government agencies, Microsoft provided financial support to Apple in order to ensure Apple’s survival and, therefore, to ensure that competitiveness in the industry remains. Moreover, the partnership with Apple provided an additional market for Microsoft’s products – the MS Office and the IE products were to be bundled with the MAC OS as one of the conditions for this financing. Discuss this case in the context of market structure and strategic behavior. What market structure do these firms operate in? Why did Microsoft need to preserve competitiveness in the industry? What was Microsoft afraid of in the event that Apple did not survive?

Guided Response: In 300 words or more, please, provide your response to the above discussion question. Further, do you think Microsoft regrets taking action in light of Apple’s performance today?

Click here to Find all Assignments for BUS640 Course Didn’t find your answers? Don’t worry we are here to help you! Ask Questions

  

Course: BUS640 Managerial Economics
School: Ashford University

  • 31/10/2019
  • 15
Available CoursesAsk Questions & Chat Now
×
Welcome to GetMyAnswers.com!

Click on Peter below to initiate a chat with him on WhatsApp to receive help Anonymously.

× WhatsApp Us & Get Help...