BUS620 Week 5 Discussion 2 Going Global Identify the strategies for entering into the global market
Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?
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Course: BUS 620 Managerial Marketing
School: Ashford University