BUS620 Week 4 Discussion 2 Product Development Process

Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

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Course: BUS 620 Managerial Marketing
School: Ashford University

  • 08/08/2019
  • 16
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