MGMT 5823 Week 4 Discussion Strategy Mapping: Brian Knowles covers an operational excellence strategic theme example from Southwest Airlines

Please view the following video and answers the following questions.

In the video, Brian Knowles covers an operational excellence strategic theme example from Southwest Airlines.

Explain the cause and effect logic of the strategy map.  Propose a potential strategic theme and propose a strategic objective for the people, process, customer, finance perspectives that facilitate achievement of that strategic theme.

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Course: MGMT 5823 Integrated Studies in Management
School: Southern Wesleyan University