MKT-245 Week 7 Marketing Analysis Research Report and Presentation Individual Assignment

MKT-245 Week 7 Marketing Analysis Research Report and Presentation Individual Assignment

Part I

This is the final part of a three-part assignment. The other two parts are the Marketing Analysis Research Report: Product Selection and List of Sources, completed in Topic 1, and the Marketing Analysis Research Report: Rough Draft, completed in Topic 4. Refer to “Marketing Analysis Research Report Overview” for directions for successful completion of the three-part Marketing Analysis Research Report assignment.

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For this assignment, review feedback from the instructor on Marketing Analysis Research Report: Rough Draft, and make necessary revisions to prepare the Final Draft.

Complete your final Marketing Analysis Research Report by including all of the following:

1. Executive Summary
2. Marketing Mix
3. Environmental Scan
4. Marketing Segmentation
5. Ethical Issue
6. Social Responsibility Issue
7. Global Marketing and the Internet
8. Recommendation

Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

Part II

Create a PowerPoint presentation (8-10 slides) designed to deliver the research findings and recommendations in your Marketing Analysis Research Report to your manager. Your presentation should persuasively demonstrate your position on why the sales team should or should not sell the product. Include the notes you would utilize while delivering your presentation.

GCU format is required for essays only. Solid academic writing is always expected. For all assignment delivery options, documentation of sources should be presented using GCU formatting guidelines, which can be found in the GCU Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Course: MKT-245: Principles of Marketing
School: Grand Canyon University

• Due Date (Double Check): 12/2/2018
• Willing to Pay (USD): 200