MGMT 5143 Ch. 16 Technical Questions 2, 3, and 4 Ch. 16 Application Question 4

TQ#2. Give examples of oligopolistic behavior among the rivals in the fast food industry.

TQ#3. Regarding the discussion of when McDonald’s introduced its Dollar Menu strategy in the fall 0r 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case?

TQ#4. Based on the discussion in this chapter, how did McDonald’s development of its mini-restaurants improves its overall profitability?

AQ#4. What variables other than price appear to have the biggest impact on the demand for McDonald’s products? How much influence does the company have over these variables?

Course: MGMT 5143 Executive Economics
School: Southern Wesleyan University

  • 18/06/2017
  • 20
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