PSYCH/614 Week 5 The 4Cs of Peacemaking Assignment

PSYCH/614 Wk 5 – The 4Cs of Peacemaking

You have been chosen to develop a training model for a local company that recently faced a large negative public relations disaster.

An example of a negative public relations disaster is Tesla’s unveiling of a “bulletproof” cybertruck, or the Pepsi and Kendall Jenner advertisement, to name a few.

Consider the topics and models covered in the 4Cs of peacemaking, social exchange theory, and social norms.

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Write a 900- to 1,250-word business proposal that provides the organization with scenarios that would help them to identify how to overcome the negative situation. A typical business proposal should include the following elements: overview, objective, opportunity, solution, rationale, approach, and deliverables.

Address the following in your proposal:

  • Provide a brief background on the organization.
  • Briefly describe the negative public relations disaster.
  • What are the specific elements within each of the 4Cs that will overcome the negative publicity?
  • How can you use the concepts of social norms, reciprocity norm, and social responsibility norm to assist you in overcoming the situation?

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Course: PSYCH/614 Social Psychology
School: University of Phoenix

  • 30/01/2023
  • 150
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