MKT 100 Week 6 Discussion Question

Pricing Strategy

• Identify one (1) product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective.
• If you want to increase sales, how would you alter the current pricing strategy and why do you think that these changes would work?

Include relevant references.

Course: MKT 100 Principles of Marketing
School: Strayer University

  • 28/04/2017
  • 5
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