MADS 6612 Week 3 DQs: What is a focus group, and how does it work?

Discussion Questions

  1. What is a focus group, and how does it work?
  2. The public sector has few actual competitors. In assessing its competitive advantage, does this mean it has a good position and thus a good competitive advantage? Support your position.
  3. When attempting to secure information on customer or stakeholder expectations, there are a number of ways of getting information. Besides the focus group, a number of different methods can be used to secure this information. Name and describe the technique or method as well as the positive and/or negative aspects of the method named.

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Course: MADS 6612 Seminar Strategic Management
School: Fairleigh Dickinson University, Vancover BC, Canada

  • 20/02/2018
  • 20
  • LECTURE WEEK 3
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