International Markets and Profit Sanctuaries

Read the Tesla and Tata Motors case studies in the text (cases 17 and 18).  Jot down any additional thoughts based on your general knowledge of the automotive industry and personal experience with buying, driving, fueling and maintaining cars.  Background research may be needed to satisfy your curiosity and answer questions raised by your readings and recollections.


Please answer all of the following questions:

Chapter 7

  1. What a) options and b) approaches have Tesla and Tata Motors used to compete in international markets? Which is the more successful international competitor?
  2. Do either of these two companies have profit sanctuaries? If so, how are they being used?

Book: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 20th ed. Ed. ( 2016). Thompson, Arthur, et al.

  • 28/04/2017
  • 5
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