HA 525 Week 6 Product Lifecycle Strategies (Essay) or Market Penetration (Essay) Assignment
Option 1: Product Lifecycle Strategies (Essay)
Listed below are three different organizations at various stages of the product life cycle.
|
Organization |
Life Cycle Stage |
Marketing Mix Variable |
|
(a) Prucare; a managed care plan entering a new metropolitan area |
Introduction |
Promotion |
|
(b) HealthStop; an urgent care clinic |
Mature |
Product |
|
(c) Community Hospital; a 234-bed facility with 7 pediatric beds |
Decline |
Product |
- Explain the strategy considerations the organizations might undertake for the specific marketing mix variable listed.
Your paper should be 1–2 pages and follow APA guidelines.
Your textbook may be used as a reference. The APA format for your text is as follows:
Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
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Option 2: Market Penetration (Essay)
Eclypsis sells electronic health record systems. The company’s marketing and sales division is having its annual meeting to set goals for the coming years.
At the beginning of the meeting, they review past performance. In a review of the accounts, the senior director of sales breaks down the markets that have been penetrated, saying: “We have done a really good job of penetrating the single-specialty groups like orthopedics and cardiology. I am impressed at your accomplishments. You have all done a really spectacular job, but the real potential is in the multispecialty practices, and we are having difficulty penetrating this market. I am stumped.”
One of the more experienced sales representatives speaks up, “From what I hear, Cerner, our big competition, has the same problem.”
Address each of the following in your paper:
- Diagnose the problem that Eclypsis and Cerner are having in getting adoption among multispecialty groups.
- How might this problem be addressed?
Your paper should be 1–2 pages and follow APA guidelines.
Your textbook may be used as a reference. The APA format for your text is as follows:
Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
Course: HA 525 Marketing Management for Health Care Professionals
School: My West Coast University
- 16/08/2020
- 75
