HA 525 Week 5 Market Segmentation (Essay) or LearnScape: Patient Satisfaction Assignment
Option 1: Market Segmentation (Essay)
A women’s health clinic has recognized the need to segment its market. You have been asked to make recommendations.
Address each of the following in your paper:
- Identify three bases by which this clinic might segment the female market.
- Identify the manner in which the “product” component of the marketing mix could change in light of the segmentation base used.
- Your paper should be 1–2 pages and follow APA guidelines.
Your textbook may be used as a reference. The APA format for your text is as follows:
Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
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Option 2: LearnScape: Patient Satisfaction
The main urgent care facility within the Health Care System has experienced a marked decrease in returning customers. In this LearnScape, you will evaluate the patient experience with the facility from appointment scheduling through a visit with the staff and physicians. The patient experience evaluation include clinical, process, and environmental elements.
- Analyze the information you gather and create a recommendation (250–500 words). Your recommendation should include:
- A service delivery gap analysis and recommendations on how to create customer value at the urgent care facility.
- The role of the frontline personnel and their role in high quality service.
- Specific suggestions on how to improve the total patient experience at the urgent care facility.
- After you complete the LearnScape scenario, download the generated Word document by clicking the save assessment button button.
- Open the downloaded document in Word and save it as a PDF file.
- Attach the PDF file to this assignment and submit.
Your textbook may be used as a reference. The APA format for your text is as follows:
Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
Course: HA 525 Marketing Management for Health Care Professionals
School: My West Coast University
- 09/08/2020
- 65
