HA 525 Week 5 Market Segmentation (Essay) or LearnScape: Patient Satisfaction Assignment

HA 525 Week 5 Market Segmentation (Essay) or LearnScape: Patient Satisfaction Assignment

Option 1: Market Segmentation (Essay)

A women’s health clinic has recognized the need to segment its market. You have been asked to make recommendations.

Address each of the following in your paper:

  • Identify three bases by which this clinic might segment the female market.
  • Identify the manner in which the “product” component of the marketing mix could change in light of the segmentation base used.
  • Your paper should be 1–2 pages and follow APA guidelines.

Your textbook may be used as a reference. The APA format for your text is as follows:

Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.

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Option 2: LearnScape: Patient Satisfaction

The main urgent care facility within the Health Care System has experienced a marked decrease in returning customers. In this LearnScape, you will evaluate the patient experience with the facility from appointment scheduling through a visit with the staff and physicians. The patient experience evaluation include clinical, process, and environmental elements.

  1. Analyze the information you gather and create a recommendation (250–500 words). Your recommendation should include:
  • A service delivery gap analysis and recommendations on how to create customer value at the urgent care facility.
  • The role of the frontline personnel and their role in high quality service.
  • Specific suggestions on how to improve the total patient experience at the urgent care facility.
  1. After you complete the LearnScape scenario, download the generated Word document by clicking the save assessment button button.
  2. Open the downloaded document in Word and save it as a PDF file.
  3. Attach the PDF file to this assignment and submit.

Your textbook may be used as a reference. The APA format for your text is as follows:

Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.

Course: HA 525 Marketing Management for Health Care Professionals
School: My West Coast University

  • : 09/08/2020
  • : 65
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