HA 525 Week 3 Article Analysis (Essay) or Geodemography (Essay) Assignment

HA 525 Week 3 Article Analysis (Essay) or Geodemography (Essay)

 

Option 1: Article Analysis (Essay)

Find an article that discusses changes that a healthcare organization has faced since the implementation of the Affordable Care Act, and then address each of the following in your paper:

  • Identify three (3) environmental factors that have affected the healthcare organization.
  • List two (2) strategies the organization could consider to improve its circumstances under the ACA. Include at least one (1) social media platform the organization could use and how the use of social media might affect the organization.

Your paper should be 1–2 pages and follow APA guidelines.

Your textbook may be used as a reference. The APA format for your text is as follows:

Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.

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Option 2: Geodemography (Essay)

We have discussed the importance of using market research to improve or sustain a healthcare business. Many believed that the age of customer relationship management and one-to-one marketing would spell the demise of geodemography for marketing. But the opposite has occurred.

Address each of the following in your paper:

  • Define geodemography.
  • List and describe in detail five (5) reasons to use geodemography in market research.

Your paper should be 1–2 pages and follow APA guidelines.

Your textbook may be used as a reference. The APA format for your text is as follows:

Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.

 

Course: HA 525 Marketing Management for Health Care Professionals 
School: My West Coast University

  • : 26/07/2020
  • : 60
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