Week 5 Discussion Questions

Identify two current commercials airing on television or the Internet today. Briefly describe the commercials. Do you think these advertisements are effective? Why or why not? (200 words)

What has Facebook done well and why haven’t others copied all aspects of their marketing plan? (100 words)

Design a new industrial product. (A very small modification to a current product will do.) What digital communication strategy would you use for this new product and why? (200 words)

Differentiate between traditional and new media options in relation to branding strategies. (100 words)

Recommend strategies for earning and measuring customer loyalty. (100 words)

  • : 05/08/2018
  • : 5
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