PEST Analysis 

  1. List at least two objectives of conducting a PEST analysis?
  2. How does a PEST differ from a Porter’s Analysis?
  3. Cite one similarity between the PEST and Porters analysis?
  4. Are both analysis needed when conducting an external analysis?
  5. Do you think organizations should conduct PEST analysis?
  6. What is meant by “competitive strategy”? List three generic competitive strategies?
  7. Demonstrate your knowledge of competitive strategy by filling out the following table
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