PEST Analysis
- List at least two objectives of conducting a PEST analysis?
- How does a PEST differ from a Porter’s Analysis?
- Cite one similarity between the PEST and Porters analysis?
- Are both analysis needed when conducting an external analysis?
- Do you think organizations should conduct PEST analysis?
- What is meant by “competitive strategy”? List three generic competitive strategies?
- Demonstrate your knowledge of competitive strategy by filling out the following table
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Example
| Strategy | Company | Strategic Use of Information Technology | Business benefit |
| Dell |
