STR/581 Week 2 Strategic Plan, Part 1: External Environmental Scan

You will perform an environmental scan for your target company. My question is about Alaska Airlines

Choose an organization according to the following:

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

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Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment.

Format your paper according to APA guidelines.

Course: STR 581 Strategic Planning & Implementation
School: University of Phoenix

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