Marketing Management Session Three Discussion: Competitive Dynamics Due Wednesday, 24 Jan 2018

Develop an outline of the product life cycle for your organization’s major product or select another company’s major product. Post the outline of the product life cycle in this forum and provide some supporting statements to explain the cycle. What are some marketing strategies needed at each stage?

Discuss the various product life cycles presented.


  • What are some biblical principles that may be applicable to this process? Is there indeed a time for everything (Ecclesiastes 3:1)?


Session Three Discussion: Product Strategy and Services Marketing Due Wednesday, 24 Jan 2018

Please review this short video covering Services marketing.

  1. How does a company build its product mix and product lines? How is product strategy decided? Refer to the examples of  various companies presented in the readings.
  2. How can services be marketed more effectively? Consider Singapore Airlines – a company with a reputation for quality service. Compare that with JetBlue. How do each  of these companies define excellence in service marketing? Provide some examples of companies that do a poor job in service marketing.
  3. In Ephesians 4:15 (NIV), we are encouraged to speak the truth in love, how does this apply to services or product marketing?
  • 24/01/2018
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