MGMT 5063 Week 2 Case Study and MGMT 5063 Week 2 Session Two Marketing Plan 

MGMT 5063 Week 2 Case Study and MGMT 5063 Session Two Marketing Plan 

Submit answers to the Case Studies on Marketing Excellence (Tesco – p. 154-155; IKEA – pp. 185-187) as a 2-3 page paper in APA format. Answer the questions mentioned at the end of the case study.

TESCO Case Study Questions

  1. What is most important to the Tesco brand?
  2. How will Tesco grow without losing focus on its core customer?
  3. How can Tesco take its customer loyalty programs to the next level?

Page Limit: Answer the above questions in a maximum of 2 pages with references

IKEA Case Study Questions

  1. What are some of the things that IKEA is doing well to reach consumers in different markets? What else could it be doing?
  2. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy, especially as the company plans to continue to expand in places like Asia and India?

Page Limit: Answer the above questions in a maximum of 2 pages with references

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MGMT 5063 Week 2 Session Two Marketing Plan Assignment 

Description: Marketing Plan and Presentation (complete assignment is due in Session Six).

Instructions for Session Two: Draft an overview of the company/ organization as well as the Environmental Analysis (step 1) describing/ defining the product or service, the market, the company’s capability to serve the targeted segments, and the competition.

Interactive Marketing Plan Template: You should complete to all of the activities in step one of the interactive marketing plan. I suggest that you refer to the sample plan titled Free Riders that is embedded with the template.

Course: MGMT 5063 Marketing Management
School: Southern Wesleyan University

  • : 20/01/2018
  • : 2
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