Marketing Management Week 1

Week One Assignments:
Session One Discussion: Marketing and Strategic Management Due Wednesday, 10 Jan 2018
1hhttps://www.youtube.com/watch?time_continue=38&v=NUnOd-Vf4RAttps://www.youtube.com/watch?time_continue=38&v=NUnOd-Vf4RA
https://www.youtube.com/watch?time_continue=38&v=NUnOd-Vf4RA
Marketing has undergone major shifts and changes in its use and role in management. Based on your readings and the You Tube video, discuss the following:
1. What are the core concepts that underlie the discipline of marketing?
2. What are some themes you note about the major shifts in marketing? Analyze the pros and cons of these shifts.
3. Describe the relationship between strategic management and marketing. Provide some examples.
4. Consider how biblical principles may apply in the discipline of marketing.
In order to receive full credit, participants must post an initial response by 11:55 p.m. on Wednesday and responses to at least two classmates and faculty by 11:55 p.m. on Saturday. Each posting should be substantive and comprehensive. Responses must be at least three to five sentences in length and add value to the discussion. Integrate biblical perspectives in the context of the discussion.

Session One Discussion: Market Research Due Wednesday 10 Jan 2018
1
Market Research is a critical component of a company’s marketing plan. First access the simulation link and complete the Customer Lifetime Value exercise (Links to an external site.)Links to an external site. https://www.cengage.com/marketing/book_content/9781133190608_iacobucci/interactive_analytical_tools/clv/CLV.html
Discuss the following:
1. In your company (past or present), what types of market research are/ were used? Which ones proved more effective and why? Did they use CLV philosophy?
2. What are the factors that must be considered when selecting market research approaches or techniques?
3. Reviewing Intuit’s choice (pp. 120-121 of the text), how did they use customer research and why did it work so well for them? How should Intuit gauge the results of its research among younger consumers with mobile devices?
In order to receive full credit, participants must post an initial response by 11:55 p.m. on Wednesday and responses to at least two classmates and faculty by 11:55 p.m. on Saturday. Each posting should be substantive and comprehensive. Responses must be at least three to five sentences in length and add value to the discussion. Integrate biblical perspectives in the context of the discussion.

SWOT Analysis Due Saturday 13 January 2018
This is an individual assignment: After reading the assigned chapters (1-4), review p. 51 (strengths/weaknesses).
1. Copy page 51 of the text and apply these internal S/W to your current organization (or any other organization of your choice). This SWOT analysis can be conducted on the organization that you select for your Marketing Plan assignment.
2. Conduct a similar review for opportunities & threats – O/T. You will have to make up your own categories for this.
3. Prepare a SWOT analysis for the organization. Use a format that would get attention as an internal consultant. Try the following website (or a similar one, just Google SWOT) and use a professional format: http://marketingteacher.com/lesson-store/lesson-swot.html
4. Submit in your SWOT Analysis (chart) and two supporting charts (S/W & O/T) in Canvas.
Session One Marketing Plan Assignment Due Saturday 13 January 2018
Description
Marketing Plan and Presentation (complete assignment is due in Session Six).

Instructions for Session One

Choose an organization or business that will be the focus of your marketing plan. This can be any existing company or a company that you might wish to start-up – then this will be a start-up marketing plan (these are fun), or an imaginary company.

Interactive marketing Plan Template

I highly recommend that you utilize the following interactive marketing plan template (Links to an external site.)Links to an external site.. This template is interactive and allows you to gain a deeper understanding of the process. There is also a function that allows you to save your work and resume it later.

Week One Assignments:

Session One Discussion: Marketing and Strategic Management Due Wednesday, 10 Jan 2018

1hhttps://www.youtube.com/watch?time_continue=38&v=NUnOd-Vf4RAttps://www.youtube.com/watch?time_continue=38&v=NUnOd-Vf4RA

https://www.youtube.com/watch?time_continue=38&v=NUnOd-Vf4RA

Marketing has undergone major shifts and changes in its use and role in management. Based on your readings and the You Tube video, discuss the following:

  1. What are the core concepts that underlie the discipline of marketing?
  2. What are some themes you note about the major shifts in marketing? Analyze the pros and cons of these shifts.
  3. Describe the relationship between strategic management and marketing. Provide some examples.
  4. Consider how biblical principles may apply in the discipline of marketing.

In order to receive full credit, participants must post an initial response by 11:55 p.m. on Wednesday and responses to at least two classmates and faculty by 11:55 p.m. on Saturday.  Each posting should be substantive and comprehensive.  Responses must be at least three to five sentences in length and add value to the discussion.  Integrate biblical perspectives in the context of the discussion. 

 

Session One Discussion: Market Research Due Wednesday 10 Jan 2018

1

Market Research is a critical component of a company’s marketing plan. First access the simulation link and complete the Customer Lifetime Value exercise  (Links to an external site.)Links to an external site. https://www.cengage.com/marketing/book_content/9781133190608_iacobucci/interactive_analytical_tools/clv/CLV.html

Discuss the following:

  1. In your company (past or present), what types of market research are/ were used? Which ones proved more effective and why? Did they use CLV philosophy?
  2. What are the factors that must be considered when selecting market research approaches or techniques?
  3. Reviewing Intuit’s choice (pp. 120-121 of the text), how did they use customer research and why did it work so well for them? How should Intuit gauge the results of its research among younger consumers with mobile devices?

In order to receive full credit, participants must post an initial response by 11:55 p.m. on Wednesday and responses to at least two classmates and faculty by 11:55 p.m. on Saturday.  Each posting should be substantive and comprehensive.  Responses must be at least three to five sentences in length and add value to the discussion.  Integrate biblical perspectives in the context of the discussion. 

 

SWOT Analysis Due Saturday 13 January 2018

 This is an individual assignment:  After reading the assigned chapters (1-4), review p. 51 (strengths/weaknesses).

  1. Copy page 51 of the text and apply these internal S/W to your current organization (or any other organization of your choice). This SWOT analysis can be conducted on the organization that you select for your Marketing Plan assignment.
  2. Conduct a similar review for opportunities & threats – O/T.  You will have to make up your own categories for this.
  3. Prepare a SWOT analysis for the organization.  Use a format that would get attention as an internal consultant. Try the following website (or a similar one, just Google SWOT) and use a professional format: http://marketingteacher.com/lesson-store/lesson-swot.html
  4. Submit in your SWOT Analysis (chart) and two supporting charts (S/W & O/T) in Canvas.

Session One Marketing Plan Assignment Due Saturday 13 January 2018

Description

Marketing Plan and Presentation (complete assignment is due in Session Six).

 

Instructions for Session One

Choose an organization or business that will be the focus of your marketing plan. This can be any existing company or a company that you might wish to start-up – then this will be a start-up marketing plan (these are fun), or an imaginary company.

 

Interactive marketing Plan Template

 

I highly recommend that you utilize the following interactive marketing plan template (Links to an external site.)Links to an external site.. This template is interactive and allows you to gain a deeper understanding of the process. There is also a function that allows you to save your work and resume it later.

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