MEMO Manager believes in Learning from Other Companies Success Stories

Your manager believes in learning from other companies success stories as well as stories of failure. In particular, she likes to apply various management theories when possible, rather than starting from the beginning every time a decision has to be made. She asks you to write a memo to her addressing the following:

From any recent or current event in the news, discuss and explain the use of these two specific theories that the firms you researched believed in

• In the human resource area, moving toward an employee empowerment culture
• In the marketing area, the theory of penetration pricing

For each of these two, explain the following:

• The issue being addressed that gave rise to employing these theories
• How the theory being followed leads to specific actions on the part of the company
• Results achieved
• If you had been the senior manager in these situations, at those companies, how might you have addressed the situation any differently? What other theory could have been the basis for the decision.

Answer Description

This tutorial is a memo to a manager describing the two best practices in the industry through the application employee empowerment and penetration pricing.


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employee empowerment because the employees could contribute only if they had the freedom. The issue being addressed which rise to application of penetration pricing at WalMart was the need to capture the target market as soon as possible. The need to make their presence felt and to make the customers… (This tutorial contains 702 words)

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